POS - Point of Sale
Cinema Scene supplies Point of Sale (POS) displays to enhance the visibility of theatre promotions, as well as direct attention and improve message retention. Point of Sale (POS) materials are produced with graphics and imagery that coincide with movie releases and corresponding concession products. When installed near concession stands, items such as register toppers, ceiling danglers, counter cards and table tents prompt notice from moviegoers and encourage purchases. This familiar but valuable advertising medium remains the subtle and powerful method to drive concessions sales.
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