What it is:
Large scale video display located in key theatre lobbies in top DMAs. The wall is comprised of 46" LCD displays configured in a 3x3 landscape orientation. The structure will display high definition content that is 6ft tall and 10ft wide with directional audio.

How it works:
• The device sits on the Cinema Scene Digital Media Network allowing for
  flexible content changes.
• SHUFFLE - Flexible programming allows clients to play unique longer
  form content.
• Trailers, animated posters, mobile tags, music videos, behind the scenes,
  specially created programming.